01 Overview

Fashionallo was a luxury fashion retailer based out of New York City. They started as distributors of women’s apparel merchandise back in the early 2000s but with the changing atmosphere in retail they later pivoted their business into becoming a high end boutique clothier. Their requirements were simple; they wanted an elegant but simple logo to stand out with a simplistic design to match and showcase their merchandise. We decided that WordPress + Woocommerce would be a great fit for them. They were later acquired in 2016.