a little more about me
My name's Amar Chugg, a UX / Product Designer with 14+ years of experience designing and building web and mobile products that drive measurable impact.

Born and raised in New York and now based in Orlando, Florida, I bring a systems-driven perspective to product design. With a background in Computer Information Systems and a minor in Economics, I was trained to think in both architecture and incentives — understanding not only how products function technically, but how they create sustainable business value.

At the core of my work is design. I translate research into clear information architecture, shape user journeys into frictionless flows, and craft interfaces that feel intuitive, deliberate, and refined. My approach is simple: structured thinking, human outcomes. I believe strong products aren't built on trends — they're built on clarity, usability, and thoughtful interaction. Grounded in research and guided by systems thinking, I specialize in simplifying complexity and designing experiences that feel effortless while delivering real results.

Work Experience

Principal Designer

WebsiteFeedback.com

Oct 2023 - Present • Orlando, FL (Remote)

Conducting comprehensive reviews of user flows for websites and mobile applications to identify opportunities for improvement. Crafting targeted questions to gather meaningful feedback. Utilizing and leveraging tools to extract and analyze data. Documenting actionable recommendations for UX/UI enhancements. Designing systems to transfer information and feedback with clients and their teams seamlessly. Collaborating with external teams to communicate solutions and facilitate integration.

Lead UX and Product Designer

UX by AC

Aug 2021 - Present • Orlando, FL (Freelance)

Engaging in business development activities, I conduct new client meetings and intakes to comprehensively understand their requirements. Delegating tasks to team leaders, heading design initiatives that contribute to brand strategy and identity development, and showcasing deliverables to clients. Actively incorporating stakeholder feedback to refine our outputs. Collaborating with external engineering teams to ensure a seamless handoff of deliverables, ensuring our projects meet the highest standards of excellence and client satisfaction.

Lead Experience Designer

Verizon

Apr 2019 - Aug 2021 • Basking Ridge, NJ (Onsite)

Specialized in rapidly building and iterating prototypes to express design intent, providing strategic UX direction for updates that aligned with the larger brand vision. Collaborating with peers, I contributed to cohesive, inclusive user experiences. I led design sprints, built strong relationships with leaders, and regularly presented work to both design and non-design stakeholders. My commitment to user-centric design included active participation in user testing and leveraging customer feedback to continuously improve designs and user flows. Operating within an Agile/Scrum environment, I consistently contributed to delivering high-quality, fully realized deliverables in a collaborative team setting.

Design Technologist

Verizon

May 2018 - Apr 2019 • Basking Ridge, NJ (Onsite)

Developed and maintained prototypes for an enriched user experience. I fostered collaboration between Design and Engineering, prioritizing UX improvements that boosted conversions. Actively participating in diverse design approaches, prototyping, and technical assessments, I also led the architecture and design of systems from conception to launch. Additionally, I created tools and plugins to streamline workflows for designers and developers.

Lead Web Designer

Journey Themes

Nov 2013 - May 2018 • New York, NY (Remote)

I collaborated on theme frameworks to construct WordPress and Shopify themes, ensuring a cohesive and effective online presence. I successfully initiated and concluded various custom design and development projects for clients, meeting their unique requirements and delivering tailored solutions. My responsibilities included designing mockups, engaging in detailed requirement discussions, and managing the entire process to produce high-quality deliverables. Additionally, I contributed to documentation efforts and provided ongoing support to ensure the seamless integration and functionality of the developed solutions.

My workflow

People and things that inspire me