03 Solution

One build covering design, development, payments, and membership logic.

Given the budget and timeline, WordPress extended with Advanced Custom Fields was the right foundation. It gave the client a CMS they could manage independently, a plugin ecosystem mature enough to handle membership and payment functionality without custom engineering, and enough flexibility to build a bespoke front-end experience on top of it. Custom post types and custom fields were built into the theme, with access rules configured to control what each membership tier could see. Adding a new partner deal or adjusting tier access required no development involvement after launch.

The design challenge was making the value proposition legible at a glance. A visitor landing on Save Brass for the first time needed to immediately understand what they were getting, how much they would save, and why the membership fee was worth it. The homepage leads with a search so visitors can check whether savings exist for their specific needs right away. It explains how the platform works in plain terms, previews the membership tiers clearly, and gives prospective members enough of a look at the partner catalog that the value feels real before they have paid anything.

Once inside, the experience shifted to utility. The member dashboard surfaced the active plan, accessible offers, and account management in a clean layout. Everything a member needed was reachable from one place without unnecessary navigation.