Outfit Barn

Overview

A chic NYC boutique looking to separate itself from the rest. Outfit Barn wanted to rebrand and required a complete overhaul of its design. I built their logo and website (two parts, web is different from mobile experience). Truly an exciting and enticing project.

Services
Logo Design, Branding, Web Design, Web Development

Stack
PHP, HTML, CSS, JavaScript, JQuery, WordPress, WooCommerce

Client
Outfit Barn

Status
Live

Location
New York City

Date
Aug 2017 – Ongoing

Final words

Like with any branding project comes intense pressure to build something that translates design into the voice of the company and its products — this was no different. The end result was a fine e-commerce experience that offers ease-of-use with a boutique look that you don’t get tired of seeing.

Waist Shaper Co

Overview

The Waist Shaper Company is a new company based out of New York that offers fitness and apparel products that empower women to stay fit and look their best. They wanted a simple, elegant design that would showcase their products all-the-while keep an easy user interface for conversion optimization. We used Monterey, the free premium theme offered by Journey Themes, designed their custom logo and made other revisions to their liking.

Services
Logo Design, Brand Marketing, Consulting

Stack
HTML, CSS, JavaScript, JQuery, Shopify

Client
Waist Shaper Co

Status
Live

Location
New York City

Date
Oct 2017 – Nov 2017

Final words

This project really put JT’s Monterey to the test. We installed the theme and got right to work. Although, most of the changes were made within Shopify’s dashboard ecosystem, we made a few edits to the core theme to ensure Waist Shaper Co would have the key features they needed for their products. It’s always a pleasure bringing a new reality into life for a company with no current online presence.

Daily Kix

Overview

Daily Kix is a daily deals website dedicated to consumers looking for sneaker bargains. They update their deals every day with one men’s and one women’s deal. In addition to the custom WordPress design, I also built a plugin for WordPress where the available sizes for the deals posted were brought in real-time via API. The plugin was able to provide the client with much higher conversions because only people that were interested in the deal and had their size available would click through to the partner site. More conversions, higher CTR equals a higher commission rate.

Services
Branding, Logo Design, Web Development, Web Design

Stack
PHP, HTML, CSS, JavaScript, JQuery, API, WordPress

Client
Kicknetics

Status
Coming Soon

Location
New York City

Date
May 2017 – Nov 2017

Final words

I find the sneaker business very interesting. The amount of new sneakers that come out everyday, the amount of people who are anxiously waiting for new releases and the money spent on them every year… these are all numbers to be seen! I have many friends who buy and sell sneakers for a living so it was extremely exciting to get into their world for some time. Another awesome thing was the fact that I got to experience integrating an API within a WordPress plugin. SO cool!